The Challenge, a series of competitions that are part of Adidas's Take The Stage campaign are opening on the 14th of April. The competitions range from opening for music artist Wretch 32 on his debut tour to playing basketball with Chicago Bulls star, Derrick Rose. The Challenge is a great opportunity for young people to get a chance to follow their heart and their passion. A chance that they would not normally get. To some an opportunity of a life time
"Adidas is
providing young people across Britain once in a lifetime opportunities
that could change their lives. We feel the campaign is a great way to
celebrate London and inspire the rest of Britain."
The Take The Stage
campaign is also to help promote the Olympic games in London this year
2012 as well as Adidas its self. A wide variety of stars are backing
this campaign including athletes taking part in the Olympics such as Victoria
Pendleton, Louis Smith and Tom Daley. A 60 second ad including these
stars was released on the 7th of April to showcase the biggest Adidas
campaign in the UK to date.
"Our new take the stage campaign is designed to showcase London
but also the talent that exists within Great Britain." Adidas Marketing Director Nick Cragg.
The Challenge that I am most interested in as an aspiring photographer myself is David Beckham's photography challenge. He has asked for one image that will capture his eye and show him the passion and love you have for photography. It can be any image of your choice it just has to have a winning quality. David Beckham shares how a photograph taken of him celebrating a goal against Wimbledon is one that he will never forget. Hopefully the winners photograph will leave the same effect. The winner receives 500 pounds of Adidas gear and a photography shoot with David Beckham himself, as well as working with him in the studio. Once you upload your photo to the Adidas website the aim is to get as many people as you can to vote for you and your photograph. The final decision will be made from the people with the highest votes. The photography challenge ends in 34 days 16 hours and 28 minutes so get sending!